A stronger eye.
Understand why some outfits work and what to change when one falls flat.
CLICK
A 30-DAY PERSONAL STYLE CHALLENGE
DITCH THE
DEFAULT
Stop reaching for the same safe outfits. Start seeing your closet, and your style, with a completely different eye.
JOIN DITCH THE DEFAULT — $59
THE REAL PROBLEM
when DID GETTING
DRESSED STOP
FEELING LIKE YOU?
Maybe your closet isn't the problem...
- You keep reaching for the same safe outfits.
- You own clothes you like but don’t know how to put them together.
- Your style has changed, but your closet hasn’t caught up.
- You want to experiment more, but don’t know where to start.
THE AFTER
WHAT YOU’LL
LEAVE WITH
More confidence experimenting.
Play with color, proportion, silhouette, and combinations without overthinking it.
A clearer sense of your style.
Notice what feels like you now, and let go of what no longer does.
An easier time getting dressed.
Less second-guessing in front of the mirror. More instinct you can keep using.
forget 30 perfect outfits.
Let's develop your eye.
THE FULL CHALLENGE
EVERYTHING
INCLUDED
THE PRACTICE
30 days of getting dressed
Daily outfit practice designed around the closet and the life you already have.
THE DIRECTION
4 weekly themes + prompts
A fresh focus each week gives you one specific way to push your style somewhere new.
THE PEOPLE
Private community
Share outfits, ask questions, and learn alongside people doing the same work.
THE FEEDBACK
Weekly Q&A with Sofie
Bring the looks, questions, and styling problems you are actually working through.
THE LIVE ROOM
Live style session
Join Sofie on September 22 at 11 AM for hands-on outfit help and real-time coaching.
THE RESOURCE
Style lessons + library
Color and styling guides, available to you even after the challenge ends.
ONE MONTH, CLEAR RHYTHM
HOW IT
WORKS
- 01
SEPT 15
We start
Your first theme, lesson, and prompts land inside the private community.
- 02
EACH WEEK
Learn + experiment
A new focus gives you one clear styling idea to notice, test, and make your own.
- 03
EVERY DAY
Get dressed
Use your real closet. Take a photo. Try one thing you would normally wouldn't wear.
- 04
ALONG THE WAY
Share + ask
Post outfits and questions when you want support.
- 05
SEPT 22
Go live with Sofie
Bring the looks you are stuck on and work through them together in a live style session.
YOUR GUIDE
MEET THE
COLORIST
I'm Sofie, a Parsons-trained fashion colorist and mom of two with almost 20 years in the fashion industry.
I’ve worked across product, color, and styling for brands including Alice + Olivia, Haute Hippie, Lucky Brand, and Alo Yoga, where I built the color department from the ground up.
Motherhood changed the way I got dressed, too. Now I teach the same instincts I've spent my career developing so you can build your eye, trust your taste, and feel like yourself again when getting dressed.
— Sofie
FROM THE COLORIST COMMUNITY
WHEN YOUR EYE
STARTS TO CHANGE
THE JOY CAME BACK
“I am much older than you, but your page has really changed my way of thinking about fashion. I can’t pull off everything that I admire about your style, but I feel so much better about getting dressed. It’s exactly what my closet and outlook on clothing needed. You brought the joy back that I used to feel about putting together an outfit. Very grateful.”
PRACTICAL, PERSONAL STYLE
“You have the best style advice. It’s so practical and you’re not trying to sell only current fashion. I love that you help us find our own style. So good!”
FOUND HER STYLE AGAIN
“I was feeling a little lost with my style after having my daughter. Your content is just what I needed. Thanks, and keep up the great job!”
REMEMBERED THE ART
“I grew up deeply loving fashion but became disenchanted as I saw how trends got recycled by major retailers over the years. Your account has made me remember what I loved about fashion as a child—the art. I really appreciate you and your genuine love of the craft.”
STYLE THAT GROWS WITH YOU
“Thank you for posting men’s fashion advice! It’s really helpful, especially for guys who are getting a bit older and aren’t sure how to adapt their wardrobe with the times without looking like they’re trying too hard or dressing too young. Basically me!”
A NEW-ISH MOM FEELS SEEN
“I’m new here, and as a new-ish mom, I have to say I love this introduction and am absolutely appreciating this page so far!”
FASHION SPARKED AGAIN
“I’m a mom of two under two, and when I found your page a light went on for me about style. You sparked my interest in fashion again after almost twenty years.”
STYLE THROUGH EVERY SEASON
“Your posts are so refreshing—not the same old ‘what can I sell you today?’ I remember how difficult the new-mom years were as a former fashion girl, and I find this empty-nester stage equally challenging. It can be difficult to find my style voice these days, but on the days I get it right, there’s no better feeling. Style truly is wellness.”
SAVED FOR THE FIT KNOW-HOW
“I love what you do and how you do it. I’ve bookmarked so many of your posts. Proportion and fit are so important, and you know them well.”
BOLDER WITH HER OUTFITS
“You encouraged me to be more bold with my outfits.”
REAL ADVICE THAT TEACHES
“Thanks for being real! I learn so much from you.”
CONSISTENTLY HELPFUL
“Your posts are always so helpful!”
A SIMPLE RULE THAT WORKS
“The three-color rule is truly helpful.”
Comments from followers about Sofie's styling work.
READY?
STOP
DEFAULTING.
Rediscover what actually feels like you.
COHORT 01 · STARTS SEPTEMBER 15 · LIMITED ENROLLMENT
$59ONE TIME
- Starts September 15
- Private community included
- Style Library access continues
Secure checkout · Immediate community access
BEFORE YOU JOIN
QUESTIONS,
ANSWERED
Do I need to buy new clothes?
No. The entire challenge is built around seeing and styling your existing closet differently. If you choose to shop later, you’ll do it with a much clearer point of view.
What if I miss a day?
Nothing happens. This is style practice, not a perfect-attendance contest. Pick up where you left off, repeat a prompt, or jump back in with the current theme.
Do I have to post my outfits?
No. Sharing can make the experience richer, but it is never required. You can participate quietly, post only when you want feedback, or simply learn by watching.
What if I can’t attend the live session?
You can send in a question ahead of time, and the replay will be added to the private community so you can watch on your schedule.
Is this for beginners?
Yes. You do not need fashion vocabulary or a perfectly organized closet. The prompts start with noticing, trying, and learning what feels right on you.
Is this only for women?
No. The challenge is for anyone who wants a more intentional relationship with personal style. Sofie’s work is made for cool moms, cool dads, and everyone ready to stop defaulting.
How long do I keep the resources?
Your Style Library access continues after the 30 days, so the lessons can keep working long after the challenge ends.
How is this different from free style content?
Free content gives you ideas. Ditch the Default gives you a sequence, daily practice, a private room to ask questions, direct feedback, a live session, and resources you can return to.
COHORT 01 · SEPTEMBER 15 · LIMITED ENROLLMENT · $59
YOUR CLOSET ISN’T
THE PROBLEM.
THE DEFAULT IS.
Experiment more. Feel like yourself again.
JOIN DITCH THE DEFAULT — $59